What You Need To Know About Starting A Record Label

July 4, 2009

Aside from the obvious, that this is a real business and it’s a lot of work (duh!) there are a few things that I think you need to know if you’re going to have the best chance of pulling this venture off. The rewards can be numerous, to say the least, but the pitfalls can land you in the poor house faster than you can say “Bob’s your uncle.” Having said that, I hope you will take the following words to heart.

Let me start with this. The image you portray is going to be just as important, if not more so, than the actual product that you supply. Sure, you want the product (recording quality, contracts, etc.) to be top notch, but the image you portray (are you artist friendly) is going to make or break you. Like it or not, in this business, appearance is 90% of the battle. If you look professional, prospects are going to believe that you ARE professional. Don’t you EVER forget this.

Build relationships. Oh I can’t stress this enough. It is true for every business but especially for this one. I don’t care how smart you are or how much energy you have. You cannot run a record label by yourself. You are going to have to build many relationships along the way, from everything from recording engineers to A&R people. The last thing you want to do is alienate any of these folks. So if you don’t know how to paint a smile on your face and kiss a little backside, learn how…fast.

Finally, focus, focus, focus. I can’t tel you how many businesses have gone belly up because there wasn’t a pinpoint focus. You don’t want your record label to be all over the map. Who are you after? Who is your target market? What’s you USP? USP is unique selling point. What makes you better than the guy next door? If you can’t answer these questions, you are going to be in some serious trouble.

I can’t stress this enough. Starting a record label is probably one of the most challenging things you will EVER do. The competition is fierce, and with the booming of the Internet, it is easier than ever for record labels to reach their target market. This can work to your advantage IF you have a coordinated game plan put in place.

In my signature you’ll find a review of a great resource to get you started.


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